Twitter focuses on what is happening now. People follow the sources most relevant to them, from breaking world news to updates from friends with 140 words.
How to use Twitter for business:
– Relevant keywords in Bio and What are you doing?
– Drive traffic back to your website with title + keywords + website link
– Engage followers with @Replied and Direct Message
– Search tool: search for relevant topics and people
– Tweetburner.com: shorter URL
– Tweetlater.com: automatic direct messages
– Twollo.com : automatic follow your target audiences with keywords
– Twitter phone app
– Twitter app on Facebook